1 product = 1 tree
In collaboration with Tree Nation, a non-profit focused on planting more trees around the world, Jasmine plants one tree on the buyer’s behalf for every product purchased.
Look out for an email after your purchase showing which tree was planted for you. Tree Nation chooses the location and species automatically, so every project gets the support it needs.
Benefits of planting trees
Water
Purification. Trees purify water and slow down rain by filtering it with their roots. This prevents erosion and reduces the risk of saturation and flooding.
Water supply. Roughly a third of the world's largest cities rely on protected forest areas for a large share of their drinking water, including New York and Singapore.
Air
Oxygen production. Trees and forests are often called the lungs of the planet because they produce oxygen. It is estimated that one acre of trees can provide the oxygen requirements of 12 people for a year.
Absorbing harmful gases. As well as absorbing CO2, trees absorb pollutant gases such as sulphur dioxide, ozone, ammonia, carbon monoxide and nitrogen oxides.
Cooling. Trees cool the surrounding air with shade and with transpiration cooling, where water released from their leaves cools the area as it evaporates.
Social benefits
Medical properties. Many medicines come from tree bark, leaves and flowers. They are mostly used in herbal medicine, but many pharmaceutical compounds were originally extracted from trees.
Developing world. Many of the world's extreme poor live close to forests. Food, drink and equipment from them can account for up to 28% of household earnings in some tropical and subtropical regions.
Mental health. Trees and nature have been shown to improve mental health and cognition in healthy people and those living with mental illness.
Fauna
Homes. Forests support about 80% of the world's terrestrial biodiversity, from small invertebrates to large mammals.
Insects. Trees support large insect populations, with some, like birch and willow, supporting upwards of 300 species.
Preventing extinction. As many as 100 species a day could go extinct from the loss of closed tropical rainforests.
Climate
Carbon capture. Natural forests act as carbon sinks. Every year forests and trees absorb the equivalent of about 2 billion tonnes of CO2, roughly a third of all CO2 released by burning fossil fuels.
Carbon storage. Deforestation speeds up climate change by releasing stored CO2. Roughly 18% of global emissions come from deforestation, more than the world's entire transport sector.
Soil
Protection. Trees make soil less vulnerable to erosion, and the canopy protects the soil underneath.
Nutrient recycling. Fallen leaves and other tree detritus recycle nutrients between the trees and the soil.
Soil structure. Tree roots loosen the topsoil and open up the subsoil. The steady supply of carbon from perennial trees also feeds soil microorganisms that bind soil particles together.